How much does sales automation cost?

Discovery is free. After it you get a plan and a fixed price before any work starts. Sales automation that spans many systems is quoted as Custom after discovery. The packages and prices are on our services page.

You send the contact form and tell us where enquiries and quotes slow down. We reply within 24 hours, set up a free discovery, follow one enquiry from first contact to signed job, and come back with a plan and a price.

Do we have to change our CRM?

Usually not. We start with the customer records and tools you already use and connect them. If the records live in a spreadsheet and an inbox, we help you choose somewhere better and explain why before you spend anything.

Will automated replies sound like a robot?

Replies are written with you, in your wording, and you approve them before they go live. Anything that needs a judgement call, such as a price exception or a complaint, goes to a person instead of an automatic reply.

Can it chase quotes without annoying customers?

Yes. You set the rules: how long to wait, how many nudges, what each one says and when to stop. A reply from the customer stops the sequence at once, and a person picks up the conversation.

What do we need to provide?

Access to the tools your team uses for enquiries and quotes, and an hour of a salesperson's time to walk us through a real deal. We do the technical work.

How do we know it worked?

We agree the numbers in discovery, before anything is built. Typical choices are time to first reply, quotes followed up and enquiries logged. After delivery we measure them and report back.

Services

Sales and Enquiry Automation | 21Labs

2026-11-10

Sales automation for small business, in plain terms

Sales automation hands the repeat steps of winning work to software. An enquiry arrives and the customer gets a reply while it is still fresh. The details land in your customer records without anyone typing them in. A quote goes out and a follow-up is already scheduled. At the end of the week a report shows what came in, what was quoted and what is waiting on a reply.

21Labs is an agency in Sydney that serves businesses across Australia. This page covers one slice of our workflow automation service: the path from first enquiry to signed job. It suits owners and sales leads of small and mid-sized businesses where the people who sell are also the people who deliver, so selling gets done between everything else.

The problem, in your words

You may recognise some of these.

"Enquiries sit in the inbox until someone has a gap."
"I sent the quote last week and never heard back. I keep meaning to chase it."
"Our customer details are in three places and none of them is current."
"Only one person knows where each deal is up to."
"I could not tell you how many quotes went out last month, or how many turned into work."

Selling depends on timing and memory, and a busy team has little of either to spare. Automation supplies both.

What 21Labs does

Reply to every enquiry fast

We connect your website form, email address and any other entry point so every enquiry is logged in one place and acknowledged straight away. The acknowledgement uses your voice, asks the question your team always asks first and tells the customer what happens next.

Sort and route what arrives

Not every enquiry is the same job. Where an enquiry arrives as a free-text email, we use AI tools to read it, pull out the details you need and suggest which person or product it belongs to. A person approves the routing until you trust it.

Follow up every quote

The quote is where most sales processes leak. We set up the follow-up you wish someone always had time for: a reminder to the salesperson, a message to the customer after the gap you choose, and a clear stop when they reply.

Keep customer records current

New contacts, status changes and notes update the customer record on their own. Your team stops re-typing and starts trusting the data.

Report on the pipeline

A short weekly summary shows enquiries received, quotes sent, quotes waiting and work won. You see where deals slow down without opening a spreadsheet.

How the engagement runs

Every 21Labs engagement runs the same cycle. Read how we work for the full version.

1. Discovery

Discovery is free. We follow one real enquiry from first contact to signed job, find the points where it waits or gets forgotten, and come back with a plan and a price.

2. Agreed price

You agree the price before we start. Instalments are available and the total stays fixed.

3. Delivery

We build the enquiry, quote and records workflow, test it on real examples and hand it over with a walkthrough for your team.

4. Measured results

We measure the numbers agreed in discovery, such as time to first reply and quotes followed up, and show you what changed.

5. Renewal

After delivery you can stop, or stay with us each month to keep improving the results. When you need more, we scope the next step.

Where to start

You do not need to pick a package up front. Discovery is free, and once we have talked we will tell you what fits. Get in touch when you are ready. The packages and prices are on the services page if you want to look first.

Who it is not for

A business with a handful of enquiries a month. Automation pays off when volume or forgetfulness costs you work. Start with our AI strategy service if you are unsure.
Back-office pain. If the trouble is invoicing, scheduling or reporting, read business process automation.
A firm that wants client intake and engagement paperwork handled. See automation for professional services firms.
Anyone hoping for a robot to close the deal. The conversation with the customer stays with your people. Automation clears the way to it.

If you can describe how an enquiry becomes a job, step by step, you are ready for discovery. Tell us about it through the contact form.

good questions, straight answers

Frequently asked questions

How much does sales automation cost?: Discovery is free. After it you get a plan and a fixed price before any work starts. Sales automation that spans many systems is quoted as Custom after discovery. The packages and prices are on our services page.
How does it start?: You send the contact form and tell us where enquiries and quotes slow down. We reply within 24 hours, set up a free discovery, follow one enquiry from first contact to signed job, and come back with a plan and a price.
Do we have to change our CRM?: Usually not. We start with the customer records and tools you already use and connect them. If the records live in a spreadsheet and an inbox, we help you choose somewhere better and explain why before you spend anything.
Will automated replies sound like a robot?: Replies are written with you, in your wording, and you approve them before they go live. Anything that needs a judgement call, such as a price exception or a complaint, goes to a person instead of an automatic reply.
Can it chase quotes without annoying customers?: Yes. You set the rules: how long to wait, how many nudges, what each one says and when to stop. A reply from the customer stops the sequence at once, and a person picks up the conversation.
What do we need to provide?: Access to the tools your team uses for enquiries and quotes, and an hour of a salesperson's time to walk us through a real deal. We do the technical work.
How do we know it worked?: We agree the numbers in discovery, before anything is built. Typical choices are time to first reply, quotes followed up and enquiries logged. After delivery we measure them and report back.

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